Recently, and a child to do the business owner to talk about micro business, their products are positioned for children to read, and the product is also the ultimate point of the extraction of the. I think this product is a very small business. Because, he found a market segment, and achieve the ultimate.
A lot of business with me to talk about micro business, they want to sell through the micro channel products. First of all, I would like to ask is, where the audience in the audience, if he said that all the consumers are his customers, such a project I was not interested in. I think, in the current business model, especially with the popularity of mobile Internet, the audience is fine differentiation, the minority needs brand to want to meet all the demand is more and more difficult.
From the fierce competition in the industry can see, for example, shower gel, the brand is becoming more and more obvious. Some of the main oil, some of the main perfume, some main plant, and some of the main skin care, and so on, the brand is trying to find a separate area, and then look for their own consumer groups.
Micro business social, is the most important feature. And the emergence of the micro business community, so that it's features and features more obvious. For example, the financial group, mother group, beauty group, this community has distinctive characteristics of the minority.
Recently, I'm concerned about Zhou Xiaotong's Jiang Ruxiang chili sauce project. This origin in the Internet world, chili sauce, from the beginning, is to meet all kinds of office people, entrepreneurs at noon food condiment table; to make the bitter forced work time, mix into spicy and crazy exchange; let the taste buds in great freedom to obtain some mobilize the body's power. The project through the way the tribe micro business to recruit City partners nationwide. The success of the project is held, the products and consumer groups very popular location. This chili sauce gives a vivid characters: Zhou Xiaotong; he is a on the Internet and work family interaction teenage boy, he, his slapstick, he is a can let crazy office up in casual small partners.
Why are niche products more suitable for micro business? First, micro business is not a high cost of sales platform, can reduce the cost of a niche product; secondly, micro channel circle of friends demand a high degree of similarity and niche of society as a whole, in the circle of friends may be a high proportion, is conducive to spread. Again, the positioning popular more easily refined products selling point and image, establish brand symbol quickly in the minds of consumers.